Category Archives: Fond Memories

Ya-hoo! Remember “Ol’ Hillbilly” Mountain Dew?

Mountain Dew in the 1960s

mt dew ad 1I wasn’t allowed to have many soft drinks or sweets when I was a kid.  So when I had the chance, I would get a Mountain Dew and linger over it’s syrupy bite.

I pointedly ignored my older sisters remarks about Mountain Dew’s color, and what they thought it resembled.  It was the perfect complement a Moon Pie or a Nutty Buddy ice cream cone.

Back then, few parents would have thought that a light colored soft drink would be so loaded with caffeine.  It was training wheels for future Red Bull and Starbucks addicts.

Mountain Dew’s early years

Mountain Dew’s original formula was invented in the 1940s in Marion, Virginia.  It was first marketed in Johnson City and Knoxville, Tennessee in 1948. Continue reading Ya-hoo! Remember “Ol’ Hillbilly” Mountain Dew?